Atlanta 404 Consulting Group

Glossary of Terms

This page includes definitions of words that we use on our website.


CRM

Customer Relationship Management. Generally used to refer to software such as Salesforce, Siebel, Concursive, etc. CRM consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; the software system can be accessed, and information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

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Sarbanes-Oxley

The Sarbanes-Oxley Act of 2002, also known as the Public Company Accounting Reform and Investor Protection Act of 2002 and commonly called Sarbanes-Oxley, Sarbox or SOX, is a United States federal law enacted on July 30, 2002 in response to a number of major corporate and accounting scandals. The Act establishes a new quasi-public agency (the Public Company Accounting Oversight Board, or PCAOB) which is charged with overseeing, regulating, inspecting, and disciplining accounting firms in their roles as auditors of public companies. The Act also covers issues such as auditor independence, corporate governance, internal control assessment, and enhanced financial disclosure.

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VoIP

Voice over IP (Internet Protocol). Refers to the use of the Internet for sending voice data (telephone calls).

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